Lowe’s (NYSE:LOW) is partnering with Charlotte-based star Anna Cockrell as she becomes the newest member of Lowe’s Home Team. Cockrell is the first female athlete to join the lineup of world-class athletes, including Dallas Cowboys Quarterback Dak Prescott, Pro Bowl Tight End Travis Kelce, Pro Bowl Running Back Christian McCaffrey and recently drafted New England Patriots Quarterback Drake Maye. On the heels of a successful partnership with Lionel Messi, Lowe’s continues to drive engagement among sports fans around the country this summer.
Cockrell won the gold medal in the women’s 400 meters hurdles event, with a personal best of 55.20s, at the 2016 IAAF World U20 Championships held in Bydgoszcz, Poland in 2016. She also won the gold medal in the women’s 4 × 400 relay event. Cockrell is a two-time medalist at the 2019 Pan American Games in Lima, Peru and she represented the United States in the 2020 Summer Olympics in Tokyo, Japan.
As a brand that is committed to being the most helpful brand in home improvement, one way Lowe’s demonstrates our helpfulness is through our long-standing commitment to giving back to our communities and uniting our diverse audiences with this common goal,” said Jen Wilson, Lowe’s senior vice president, chief marketing officer. “Anna’s spirit and her own personal commitment to uniting her hometown of Charlotte is the perfect complement to this mission. We are thrilled to welcome her to the Lowe’s Home Team.”
LOW shares dropped $2.37, or 1%, to $234.79.
