T-Mobile (NASDAQ: TMUS) vowed Thursday morning to transform Friday night lights forever for one deserving small town — just like it’s done for rural wireless service — with a grand prize football field technology makeover called T-Mobile Friday Night 5G Lights. The competition, which kicks off today, is open to the thousands of small towns across the country that live and breathe high school football.
T-Mobile is launching Friday Night 5G Lights to bring awareness to the massive investments the company’s made in rural America — nearly 500,000 square miles of new 5G coverage and hundreds of new stores — while celebrating the community spirit that makes small-town America so special. Nothing brings that spirit out quite like high school football.
“Growing up in West Texas, I’m no stranger to Friday night lights. I’ve always loved how those bright stadium lights bring families together from all corners of the community to cheer on and support their beloved high school,” said Jon Freier, President, T-Mobile Consumer Group. “It’s why I’m so excited to provide a platform to recognize and highlight small towns from all over the country.”
One such town is Hickory, North Carolina, located an hour outside Charlotte, and the proud recipient of a T-Mobile Hometown Grant. The defending NCHSAA 3A champion Red Tornadoes represent a rich football tradition in Hickory that includes “The Untouchables,” the 1964 state champions that not only went undefeated but didn’t allow a single point all season.
TMUS shares moved up $1.74, or 1%, to $184.02.
