Chiosan Range
Dyson launches its first-ever wet line styling products, the Dyson Chitosan Pre-Style Cream and the Dyson Chitosan Post-Style Serum.
Both products are powered by chitosan— a complex macromolecule derived from oyster mushrooms— and engineered with Dyson Triodetic technology.
The packaging is engineered with a precision applicator that dispenses a consistent amount of product, minimizing waste. The product offers refillable bottles and recyclable refill cartridges.
Kathleen Pierce, President of Beauty at Dyson, said,
“Our engineers have rigorously tested to find the optimum percentage of chitosan for all-day, flexible hold, while maintaining natural movement.”
Through research, Dyson sourced a version of chitosan from oyster mushrooms. Chitosan is a complex macromolecule that is found in the cell walls of the mushroom. It’s this hero ingredient that gives the Dyson Chitosan range its name.
Each formulation is tailored for different hair types, incorporating specific ingredients such as grape seed oil, and argan oil to meet various conditioning needs.
Chitosan Pre-Style Cream
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Consists of four variations: Straight to Wavy (Light and Rich Conditioning) and Curly to Coily (Light and Rich Conditioning). -
Enriched with Chitosan, premium oils such as grapeseed, castor, and argan oil, beeswax, and heat-protectant properties, it fights frizz and enhances shine. -
Rich formula transforms from a cream to a sheer serum in the hand, for even application.
Chitosan Post-Style Serum
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This lightweight serum repairs surface damage with amino acids, providing a weightless, flexible hold. -
Enhanced with Hyaluronic Acid to fight humidity-induced frizz, for softness and shine, and is suitable for all hair types
Dyson’s new styling products are designed to work with Dyson’s hair tools. The pre-style cream primes and conditions hair, reducing frizz and enhancing shine. The post-style serum locks in styles with hydration and a protective shield against humidity.
Airwrap i.d. Multi-Styler and Dryer
This is Dyson’s first connected beauty device which integrates Bluetooth technology for a more personalized styling experience. The device uses intelligent heat control to ensure temperatures stay below 302°F, protecting hair from damage.
This device features i.d. curl, a personalized curling sequence that automates the curling process based on user profile data such as hair type, length, and skill level. By pushing one button, i.d. curl wraps, styles, and sets curls while controlling heat and airflow for optimal results.
Dyson Airwrap i.d. is available in two options based on hair type: Dyson Airwrap ID Multi-styler for Curly to Coily Hair T3-4 and Dyson Airwrap ID Multi-styler for Straight to Wavy Hair T1-2.
The Airwrap i.d. also has three attachments—the Conical Barrel for tighter, defined curls; the Wave+Curl Diffuser for improved natural curl patterns; and the Blade Concentrator for a smoother finish.
With these additions, the multi-styler offers 19 attachments, making it versatile enough to cater to all hair types.
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