Wella Professionals launched its first-ever global co-branded partnership with a major motion picture. Inspired by Universal Pictures’ upcoming new movie musical, Wicked, Wella Professionals is bringing magic in the hair to the world with the Ultimate Repair and Color collections.
Based on the beloved stage musical, Wicked (in theaters Nov. 22) is the untold story of the witches of Oz, Elphaba, and Glinda, whose unlikely friendship will see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West.
The limited-edition collection includes Wella Professionals and O.P.I. Care formula to repair and strengthen hair and nails.
Lori Pantel, Chief Marketing Officer Wella Company, said,
“As a brand that celebrates individuality, self-expression, and creativity, Wella Professionals is thrilled to partner with Universal Pictures’ Wicked. Much like the film elevates traditional storytelling, Wella Professionals aims to empower stylists and individuals to redefine beauty standards and embrace their personal style.”
Based on the beloved stage musical, Wicked (in theaters Nov. 22) is the untold story of the witches of Oz, Elphaba, and Glinda, whose unlikely friendship will see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West.
The limited-edition collection includes Wella Professionals and O.P.I. Care formula to repair and strengthen hair and nails.
Lori Pantel, Chief Marketing Officer Wella Company, said,
“As a brand that celebrates individuality, self-expression, and creativity, Wella Professionals is thrilled to partner with Universal Pictures’ Wicked. Much like the film elevates traditional storytelling, Wella Professionals aims to empower stylists and individuals to redefine beauty standards and embrace their personal style.”
Spellbonding Hair & Nail Repair Set
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Wella Professionals Miracle Hair Rescue: A hair repair treatment that helps repair hair damage in 90 seconds. This leave-on spray—powered by Alpha-Hydroxy Acid (AHA) and Omega-9—detangles wet hair and strengthens, smooths, and rebuilds hair inside and out.
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OPI Repair Mode Bond Building Serum: Patented Ulti-Plex Technology repairs nail keratin structure by penetrating the surface to build new bonds inside the natural nail.
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A Limited Edition Wella x Wicked Branded Comb.
This Hair & Nail Repair Set will be available exclusively at Ulta locations worldwide while supplies last.
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