Cosmetify has released its yearly Index, outlining the top 10 ‘hottest’ beauty brands of 2024.
This year’s report analyzed the top beauty brands by tracking their social following, engagement, and the number of Google searches.
With Gen Z playing a large part in popular beauty brands, consumer trends are shifting to platforms like TikTok.
Sol de Janeiro has taken the beauty industry by storm with its Brazillian Bum Bum Cream and tropical-inspired scents. In 2023 it was the most Googled brand with triple-figure net sales growth this year. The brand’s campaigns have also seen a 35% rise in engagement.
Ranked second with roughly 26 million monthly Google searches in the last 12 months is Charlotte Tilbury. The brand’s high-profile campaigns have helped increase growth and its appeal across several demographics.
Fenty Beauty came in third as a growing force. This year, Rihanna launched Fenty Hair, which has helped grow the overall Fenty Beauty popularity. Having claimed an engaged social media reach, the brand has over 16 million followers across Instagram and TikTok.
This year’s report analyzed the top beauty brands by tracking their social following, engagement, and the number of Google searches.
With Gen Z playing a large part in popular beauty brands, consumer trends are shifting to platforms like TikTok.
Sol de Janeiro has taken the beauty industry by storm with its Brazillian Bum Bum Cream and tropical-inspired scents. In 2023 it was the most Googled brand with triple-figure net sales growth this year. The brand’s campaigns have also seen a 35% rise in engagement.
Ranked second with roughly 26 million monthly Google searches in the last 12 months is Charlotte Tilbury. The brand’s high-profile campaigns have helped increase growth and its appeal across several demographics.
Fenty Beauty came in third as a growing force. This year, Rihanna launched Fenty Hair, which has helped grow the overall Fenty Beauty popularity. Having claimed an engaged social media reach, the brand has over 16 million followers across Instagram and TikTok.
See the complete top 10 rankings below.
Cosmetify’s Top 10 Hottest Beauty Brands of 2024
-
Sol De Janeiro -
Charlotte Tilbury -
Fenty Beauty -
Drunk Elephant -
Rhode -
Dior Beauty -
E.l.f. Cosmetics -
Glossier -
Laneige -
Bubble Skincare
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