Ultra Violette, the Australian sunscreen brand, has launched in the U.S. market in partnership with Sephora.
First launched in 2019, Ultra Violette is credited with inventing the sunscreen-meets-skincare category with their innovative formulas coined “Skinscreens.”
Ultra Violette was co-founded by beauty industry veterans and product developers Ava Matthews and Bec Jefferd. Living in Australia demanded daily sunscreen wear, but they both despised the options available.
They created products that offer skincare benefits and a high level of sun protection.
Matthews stated,
“From day one, we received an influx of support and enthusiasm from U.S. consumers eager to get their hands on the range… It’s critical that the U.S. range matches its global counterparts – so we have done extensive blind and panel testing on any tweaked formulations to ensure U.S. customers get the same Skinscreen experience we are known for in other parts of the world.”
Cindy Deily, VP Skincare Merchandising at Sephora, commented,
“Formulated to comply with high regulatory standards of protection against the harsh Australian sun, Ultra Violette offers effective formulas that infuse powerful skincare ingredients and are designed to fit seamlessly into existing beauty routines. We look forward to welcoming this exciting brand to our skincare assortment as we continue to grow our sun care offerings.”
Six products in total, including one brand new product, Vibrant Screen, will be available and exclusive to the U.S. for the launch of the brand.
Sephora will also offer cult-favorite Supreme Screen, Velvet Screen, Future Screen, and two shades of Sheen Screen lip balm.
Jefferd, said,
“We are blown away by the support of Sephora, our long-time global retail partner, who have always understood what we were looking to achieve and put their full force behind us. Because we exist in such a highly regulated category, and with that additional layer of complexity, the Sephora team have been so hands-on in helping to navigate our launch into the world’s largest beauty market.”
Ultra Violette will be available online, and from Friday, March 28th, it will launch into 592 Sephora stores across the country.
First launched in 2019, Ultra Violette is credited with inventing the sunscreen-meets-skincare category with their innovative formulas coined “Skinscreens.”
Ultra Violette was co-founded by beauty industry veterans and product developers Ava Matthews and Bec Jefferd. Living in Australia demanded daily sunscreen wear, but they both despised the options available.
They created products that offer skincare benefits and a high level of sun protection.
Matthews stated,
“From day one, we received an influx of support and enthusiasm from U.S. consumers eager to get their hands on the range… It’s critical that the U.S. range matches its global counterparts – so we have done extensive blind and panel testing on any tweaked formulations to ensure U.S. customers get the same Skinscreen experience we are known for in other parts of the world.”
Cindy Deily, VP Skincare Merchandising at Sephora, commented,
“Formulated to comply with high regulatory standards of protection against the harsh Australian sun, Ultra Violette offers effective formulas that infuse powerful skincare ingredients and are designed to fit seamlessly into existing beauty routines. We look forward to welcoming this exciting brand to our skincare assortment as we continue to grow our sun care offerings.”
Six products in total, including one brand new product, Vibrant Screen, will be available and exclusive to the U.S. for the launch of the brand.
Sephora will also offer cult-favorite Supreme Screen, Velvet Screen, Future Screen, and two shades of Sheen Screen lip balm.
Jefferd, said,
“We are blown away by the support of Sephora, our long-time global retail partner, who have always understood what we were looking to achieve and put their full force behind us. Because we exist in such a highly regulated category, and with that additional layer of complexity, the Sephora team have been so hands-on in helping to navigate our launch into the world’s largest beauty market.”
Ultra Violette will be available online, and from Friday, March 28th, it will launch into 592 Sephora stores across the country.
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