Medicube, the South Korean skincare brand, welcomes Sir John as its Creative Director. He aims to elevate Medicube as a global K-Beauty leader.
As Creative Director, Sir John will educate, inspire, and expand awareness of Medicube’s Booster Pro and our other devices, elevating the brand’s presence among beauty professionals and everyday consumers.
Medicube COE, Kim Byung-hoon commented,
“Sir John has built his career around empowering people through beauty, and his philosophy aligns seamlessly with what we stand for at Medicube… With his global influence and unmatched artistry, he will help us bridge the gap between high-performance skincare and the everyday beauty routines of consumers around the world.”
His expertise will redefine product storytelling, ensuring Medicube’s messaging resonates with a diverse audience while making professional-grade skincare more accessible than ever.
Sir John and Medicube will deliver authentic, educational, and aspirational content, making professional skincare less intimidating and more attainable. His creative direction will bring a fresh, inclusive approach to beauty—highlighting the science behind the products while integrating them into daily routines.
This marks Sir John’s first venture into skincare tools, however with his renowned career as a global celebrity makeup artist, innovator, and thought leader, he is set to disrupt the industry alongside Medicube.
Sir John is a legendary makeup artist to Hollywood icons like Beyoncé, Naomi Campbell, Serena Williams, and Gabrielle Union.
As Creative Director, Sir John will educate, inspire, and expand awareness of Medicube’s Booster Pro and our other devices, elevating the brand’s presence among beauty professionals and everyday consumers.
Medicube COE, Kim Byung-hoon commented,
“Sir John has built his career around empowering people through beauty, and his philosophy aligns seamlessly with what we stand for at Medicube… With his global influence and unmatched artistry, he will help us bridge the gap between high-performance skincare and the everyday beauty routines of consumers around the world.”
His expertise will redefine product storytelling, ensuring Medicube’s messaging resonates with a diverse audience while making professional-grade skincare more accessible than ever.
Sir John and Medicube will deliver authentic, educational, and aspirational content, making professional skincare less intimidating and more attainable. His creative direction will bring a fresh, inclusive approach to beauty—highlighting the science behind the products while integrating them into daily routines.
This marks Sir John’s first venture into skincare tools, however with his renowned career as a global celebrity makeup artist, innovator, and thought leader, he is set to disrupt the industry alongside Medicube.
Sir John is a legendary makeup artist to Hollywood icons like Beyoncé, Naomi Campbell, Serena Williams, and Gabrielle Union.
