Coppertone has partnered with Rugby player Ilona Maher to star in its Unbeatable Performance campaign for Coppertone’s sports line.
Tracy Feehan, vice president, Coppertone, said,
“Ilona is an inspiration in so many ways, and really embodies the definition of what strength and performance means. We’re so excited to share, show and introduce an entirely new generation of people to the brand through our partnership with Ilona, while raising awareness of the importance of sun safety and encouraging people to live their lives to the fullest in the sun.”
The Unbeatable Performance campaign will feature Maher in a modern recreation of the brand’s beloved girl-and-dog pose.
The campaign will also include social media and online videos.
The campaign will highlight Coppertone Sport’s 4-in-1 sun protection that withstands diverse conditions, including sun, sweat, heat, and water.
According to officials, this collaboration marks a new era of elevated sun protection and skin care for the brand while reinforcing the strength of Coppertone’s formula.
Tracy Feehan, vice president, Coppertone, said,
“Ilona is an inspiration in so many ways, and really embodies the definition of what strength and performance means. We’re so excited to share, show and introduce an entirely new generation of people to the brand through our partnership with Ilona, while raising awareness of the importance of sun safety and encouraging people to live their lives to the fullest in the sun.”
The Unbeatable Performance campaign will feature Maher in a modern recreation of the brand’s beloved girl-and-dog pose.
The campaign will also include social media and online videos.
The campaign will highlight Coppertone Sport’s 4-in-1 sun protection that withstands diverse conditions, including sun, sweat, heat, and water.
According to officials, this collaboration marks a new era of elevated sun protection and skin care for the brand while reinforcing the strength of Coppertone’s formula.
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