Coverpla Announces New Investment Partners


Coverpla, a French supplier of “ready-to-go” packaging solutions for the fragrance and beauty industry, has announced a consortium of majority investors to its capital, led by GENEO Capital Entrepreneur and MACSF supported by Société Générale Capital Partenaires, BNP Paribas Développement, and Bpifrance. They are joining Coverpla President Bruno Diepois and his management team, who are also stakeholders in the company. Sébastien Saussereau has been named Coverpla’s Managing Director.
 
Founded nearly 80 years ago, Coverpla is a leading player in the design, manufacturing, and distribution of highly “personalizable” high-end standard packaging for the fragrance and beauty markets. Its international expansion orchestrated by Diepois since his arrival in 2010, has allowed the company to cater to brands in more than 70 countries. The company has subsidiaries in the United States and Italy and specializes in small and medium-sized production runs for premium and niche products. Coverpla is also committed to sustainability.
 
In 2023, Coverpla generated revenues of more than 25 million euros. With the entry of a new pool of investors led by GENEO Capital Entrepreneur, Coverpla says it is equipped with new funding to accelerate its growth, all while preserving its entrepreneurial approach. 
 
Bruno Diepois, President of Coverpla, says, “A capital increase is a means, not an end. The management team is in place and I hope to accompany this change by preserving the soul that has guaranteed the success of Coverpla around values including audacity, excellence, rigor, and humanity.” 



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