Entrepreneur and Keeping Up with the Kardashians Star Khloé Kardashian has launched her first fragrance in partnership with Luxe Brands—XO Khloé.
The scent is Kardashian’s most personal creation yet, having been inspired by her positive spirit.
The fragrance comes in a “modernly sensible” bottle for a luxurious feel.
XO Khloé was made in collaboration with two award-winning, world-class perfumers—Master perfumer Alberto Morillas, and Senior perfumer Clément Gavarry of Firmenich.
XO Khloé has a floral fragrance with notes of crystallized rose petals, praline, sexy musks, and soft woods.
Khloé Kardashian said,
“I take a hands-on approach to any project I am involved in, and I wanted every detail of XO Khloé to feel intentional and purposeful. From the bottle design to the campaign – I was fully integrated into the process from start to finish.”
Noreen Dodge, Chief Marketing Officer and Chief Strategy Officer of Luxe Brands, commented,
“In bringing Khloé’s brilliant vision to life, our intention was to deliver a beautiful fragrance and an immersive, high-level brand campaign that resonates with Khloé’s audience and consumers globally.”
Khloé Kardashian is the latest in the family to join the beauty market, as her sister Kylie has established her brand Kylie Cosmetics with its most recent launch in Ulta Target.
Earlier this year, Kylie also introduced her own fragrance, Cosmic in a sculptural bottle that was designed to fit the palm of your hand.
Tony Bajaj, CEO of Luxe Brands, commented,
“We are honored to partner with Khloé on a brand proposition that surpasses these expectations. Her strategic and forward-thinking approach is evident in all aspects of this launch. And the demand has been unprecedented – we look forward to the rollout in Spring 2025 and beyond.”
The scent, XO Khloé, will be previewed at Harrods UK retailer, followed by exclusive U.S. partner Ulta Beauty, on 12/1. The fragrance will launch in key territories across Europe, Australia, and Mexico throughout the Spring of 2025.
The scent is Kardashian’s most personal creation yet, having been inspired by her positive spirit.
The fragrance comes in a “modernly sensible” bottle for a luxurious feel.
XO Khloé was made in collaboration with two award-winning, world-class perfumers—Master perfumer Alberto Morillas, and Senior perfumer Clément Gavarry of Firmenich.
XO Khloé has a floral fragrance with notes of crystallized rose petals, praline, sexy musks, and soft woods.
Khloé Kardashian said,
“I take a hands-on approach to any project I am involved in, and I wanted every detail of XO Khloé to feel intentional and purposeful. From the bottle design to the campaign – I was fully integrated into the process from start to finish.”
Noreen Dodge, Chief Marketing Officer and Chief Strategy Officer of Luxe Brands, commented,
“In bringing Khloé’s brilliant vision to life, our intention was to deliver a beautiful fragrance and an immersive, high-level brand campaign that resonates with Khloé’s audience and consumers globally.”
Khloé Kardashian is the latest in the family to join the beauty market, as her sister Kylie has established her brand Kylie Cosmetics with its most recent launch in Ulta Target.
Earlier this year, Kylie also introduced her own fragrance, Cosmic in a sculptural bottle that was designed to fit the palm of your hand.
Tony Bajaj, CEO of Luxe Brands, commented,
“We are honored to partner with Khloé on a brand proposition that surpasses these expectations. Her strategic and forward-thinking approach is evident in all aspects of this launch. And the demand has been unprecedented – we look forward to the rollout in Spring 2025 and beyond.”
The scent, XO Khloé, will be previewed at Harrods UK retailer, followed by exclusive U.S. partner Ulta Beauty, on 12/1. The fragrance will launch in key territories across Europe, Australia, and Mexico throughout the Spring of 2025.
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