Maruti Suzuki’s Ertiga has achieved a remarkable feat by surpassing the 1 million sales milestone, solidifying its position as the preeminent MPV in India with an impressive market share of 37.5%. This milestone underscores the Ertiga’s unparalleled popularity and dominance in the automotive market, making it a favorite choice among Indian consumers.
The company proudly announces this achievement, highlighting the significant increase in first-time Ertiga buyers, constituting 41% of total sales. Moreover, a staggering 66% of buyers have unequivocally embraced the Ertiga as their preferred choice, further solidifying its status as a quintessential family vehicle in the Indian automotive landscape.
Equipped with top-end variants boasting advanced features like a 7-inch touchscreen infotainment system, automatic headlamps, and over 40 connected features, the Ertiga offers a modern and luxurious driving experience that resonates with today’s tech-savvy consumers.
Under the hood, the Ertiga is powered by a robust 1.5-litre K-series engine enhanced with mild-hybrid technology, delivering an impressive performance of 103 BHP and 138 Nm of torque. The availability of both manual and automatic transmission options, along with a factory-fitted CNG variant, underscores the Ertiga’s versatility and adaptability to diverse consumer preferences and needs.
The journey of the Maruti Suzuki Ertiga in India commenced in 2012, heralding a new era in the country’s automotive landscape. Launched as a successor to the Maruti Suzuki Versa, the Ertiga swiftly carved a niche for itself as an affordable, spacious, and fuel-efficient seven-seater MPV, catering to the needs of budget-conscious families.
Since its launch, the Ertiga has achieved numerous sales milestones, reflecting its ever-increasing popularity and consumer demand. In 2015, it crossed the 1 lakh unit sales mark, followed by the remarkable achievement of surpassing the 5 lakh, 7 lakh, 8 lakh, and 10 lakh unit sales milestones in subsequent years. Notably, in 2022, the Ertiga earned the distinction of becoming the fastest MPV to achieve the 10 lakh unit sales milestone in India, further solidifying its position as an undisputed market leader.
In addition to its sales performance, the Ertiga has received numerous prestigious awards and accolades over the years. Notable awards include Car of the Year, MPV of the Year, and Family Car of the Year by esteemed organizations such as NDTV Car & Bike Awards, Overdrive Awards, Autocar India Awards, Car of the Year (India), and ET ZigWheels Awards, among others. These accolades underscore the Ertiga’s unparalleled success and acclaim in the Indian automotive industry.
As India’s automotive landscape continues to evolve, the Ertiga is poised to witness further advancements and innovations. Electrification, safety upgrades, and connected car features are among the potential areas of future development, ensuring that the Ertiga remains at the forefront of the MPV segment for years to come, catering to the evolving needs and preferences of Indian consumers.