Nexxus has tapped Lindsay Lohan for a new campaign that highlights the versatility of the brand’s Styling Line. “The Style Swap” campaign draws inspiration from some of Lohan’s most memorable characters to achieve completely different looks.
Jessica Grigoriou, Head of Beauty Marketing and Hair Care, Unilever NA, said,
“Whether she’s on-screen or on the red carpet, [Lohan’s] always been the definition of a ‘style icon.’ What we love about ‘The Style Swap’ is that we were able to draw inspiration from some of Lindsay’s most iconic characters, who each have their own distinct sense of style. It’s the perfect way to show how our Styling Line can help people achieve all different types of looks and transform themselves into whoever they want to be.”
The video features nostalgic Easter eggs from a certain, beloved summer camp throughout, including cookies with a side of peanut butter, playing cards, and more.
Seated at her vanity, Lindsay navigates different style options that reflect each character and deliberates which “twinspired” style speaks to her most today. Viewers will get to follow along as she creates looks that bring them back in time and spotlight three products from the 11-piece Styling Line.
In the first look, Lindsay is seen with big, beachy waves with mega volume, thanks to the Nexxus XXL Volume Medium Hold Hairspray. The second look involves a sleek, slicked-back ponytail using the Nexxus Slick Stick.
And finally, as a surprise twist, Lindsay shows off frizz-free, shiny soft waves. The Nexxus Repair & Nourish Ultra Lightweight Hair Oil is the finishing touch that brings this final look to life.
Featuring a first-of-its-kind ‘Styleprotect’ Technology, each custom formula within the Styling Line, which launched earlier this year, contains active ingredients that protect and nourish hair.
Jessica Grigoriou, Head of Beauty Marketing and Hair Care, Unilever NA, said,
“Whether she’s on-screen or on the red carpet, [Lohan’s] always been the definition of a ‘style icon.’ What we love about ‘The Style Swap’ is that we were able to draw inspiration from some of Lindsay’s most iconic characters, who each have their own distinct sense of style. It’s the perfect way to show how our Styling Line can help people achieve all different types of looks and transform themselves into whoever they want to be.”
The video features nostalgic Easter eggs from a certain, beloved summer camp throughout, including cookies with a side of peanut butter, playing cards, and more.
Seated at her vanity, Lindsay navigates different style options that reflect each character and deliberates which “twinspired” style speaks to her most today. Viewers will get to follow along as she creates looks that bring them back in time and spotlight three products from the 11-piece Styling Line.
In the first look, Lindsay is seen with big, beachy waves with mega volume, thanks to the Nexxus XXL Volume Medium Hold Hairspray. The second look involves a sleek, slicked-back ponytail using the Nexxus Slick Stick.
And finally, as a surprise twist, Lindsay shows off frizz-free, shiny soft waves. The Nexxus Repair & Nourish Ultra Lightweight Hair Oil is the finishing touch that brings this final look to life.
Featuring a first-of-its-kind ‘Styleprotect’ Technology, each custom formula within the Styling Line, which launched earlier this year, contains active ingredients that protect and nourish hair.
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