Reborn Coffee Inc. (NASDAQ: REBN), a leader in the specialty coffee market, today announced that it has entered into a Memorandum of Understanding with Otonomus Hotel, marking a groundbreaking collaboration to reimagine the future of hospitality and retail coffee service.
The strategic partnership will bring together Reborn Coffee’s specialty coffee expertise with Otonomus Hotel’s pioneering AI-powered hospitality vision. At the heart of the collaboration is the co-development of a next-generation autonomous drive-thru coffee experience utilizing cutting-edge AI technology — an advanced, fully autonomous ordering and fulfillment system. The AI-enabled Reborn drive-thru will be prominently located at the front of the Otonomus Hotel, accessible to both hotel guests and the public.
In addition, the partnership will extend into every guest room with premium in-suite Reborn offerings, including cold brew cans, single-serve coffee capsules, and smart coffee machines. Select suites may also feature curated Reborn welcome kits for a personalized touch.
“This partnership represents a fusion of innovation and hospitality,” said Reborn CEO Jay Kim. “We’re proud to align with Otonomus Hotel to launch a one-of-a-kind AI-powered experience that redefines convenience, personalization, and premium service.”
REBN shares took on 4.5 cents, or 1.5%, to $3.08.