Brea, Calif.-based Reborn Coffee, Inc. (NASDAQ: REBN), a premier specialty coffee retailer, today announced a collaboration with Finlays, a global leader in premium tea and coffee solutions, launching its new ready-to-drink (RTD) 4th Wave Cold Brew product line during Art Basel Miami Beach 2024, which took place over the weekend This award-winning line highlights Reborn Coffee’s commitment to innovation and quality.
The collaboration has resulted in three distinct offerings, each developed through meticulous testing:
• Miami Passion: A tropical fusion of Reborn Cold Brew and passion fruit, delivering a vibrant, flavorful profile.
• Signature Blend: A classic, rich cold brew crafted with precision.
• Single-Origin Colombian Cold Brew: Showcasing the finest coffee beans from Colombia, offering a smooth and authentic taste.
Reborn’s new RTD Cold Brew collection is set to launch in the first calendar quarter of 2025, promising a sensory experience that appeals to coffee enthusiasts seeking quality, health-conscious options, and convenience.
The RTD cold brew coffee market continues to experience double-digit growth as consumers seek healthier, convenient options for their fast-paced lifestyles. Reborn Cold Brew stands out by delivering a smoother, less acidic coffee experience with natural ingredients, zero sugar, and bold caffeine flavors tailored to a new generation of coffee drinkers.
Founded in 1750 and part of the prestigious Swire Group, Finlays was selected for its state-of-the-art cold brew extraction process, which ensures superior flavor and extended shelf life for RTD coffee beverages.
REBN shares, well, perked 18 cents, or 15.5%, to $1.34.
