Issued on behalf of Safety Shot, Inc.
VANCOUVER – Baystreet.ca News Commentary – How we drink, and what we drink is evolving. Globally, restaurants and online sales are reflecting the growth of what are known as Functional and Fortified Beverages, which analysts at Insight Ace Analytic are projecting is growing at a 7.9% CAGR through 2035. In fact, trend spotters are highlighting that “functional” drinks are one of the fastest growing markets of the greater wellness economy. In the market, investors are noticing the impact of these new products, as well as ongoing innovation is being witnessed through recent developments from Safety Shot, Inc. (NASDAQ: SHOT, SHOTW), Celsius Holdings, Inc. (NASDAQ: CELH), Monster Beverage Corporation (NASDAQ: MNST), Zevia PBC (NYSE: ZVIA), and Vita Coco Company, Inc. (NASDAQ: COCO).
The article continued: According to analysts from Straits Research the Global Dietary Supplements Market is projected to grow from US$211.68 billion in 2025 to US$415.63 billion by 2033, growing at a CAGR of 8.80%. Recently in the functional beverage market, PepsiCo made a major deal, acquiring prebiotic soda brand Poppi for US$1.95 billion.
Safety Shot, Inc. (NASDAQ: SHOT, SHOTW) is positioning itself at the intersection of wellness and functional beverage innovation. Its flagship product, Sure Shot®, has made early waves as the first patented supplement shown to reduce blood alcohol content (BAC) in human clinical trials. The company recently released a major business update from CEO Jarrett Boon, outlining a string of operational milestones and a strategic roadmap for 2025.
Following a successful rebrand and D2C launch on Amazon in late 2023, Safety Shot reported sellouts within hours. A follow-up e-commerce rollout in January 2024 showed similar momentum, suggesting strong early consumer demand. According to Boon, this response supports Safety Shot’s thesis: there’s a growing market for wellness-focused products that help reduce the effects of alcohol — both physically and economically.
Backing up these claims is a human clinical trial published in the Journal of Nutrition and Dietary Supplements, which found that Sure Shot significantly reduced BAC and breath alcohol levels compared to placebo. The study also documented improvements in energy, mental clarity, and post-alcohol-consumption recovery symptoms.
Distribution has ramped aggressively in parallel. Sure Shot is now available online via Amazon and Walmart.com, and the company is pushing into physical retail with placements at 7-Eleven, GoPuff, Albertsons, Von’s, and others. A newly launched stick pack format offers further convenience and cost advantages, broadening the product’s appeal while supporting margins.
To protect its position in the market, Safety Shot recently secured a new patent tied to its formulation and claims. This adds legal weight behind its clinical data and gives the company stronger footing as it expands into new retail and distribution channels.
Looking ahead, the company is also preparing for a potentially transformative acquisition. In early 2025, Safety Shot announced a definitive agreement to acquire Yerbaé Brands Corp., a plant-based energy beverage company with ~$12 million in trailing revenue. Yerbaé brings a ready-made distribution network and a clean-label product line already endorsed by major athletes like Aaron Rodgers and Brock Purdy. Management believes this deal could unlock substantial synergies and accelerate SHOT’s entry into new verticals.
Management also confirmed that it will be shifting away from its influencer-heavy strategy used during Sure Shot’s launch phase. In 2025, Safety Shot plans to adopt a more cost-efficient, grassroots approach focused on retail partnerships, on-premise exposure, and collaborations with alcohol industry stakeholders. The goal is to get product in-hand and drive word-of-mouth adoption through real usage, not paid buzz.
To add further shareholder value, Safety Shot is spinning off its Caring Brands unit and issuing 2 million shares of the new entity to SHOT shareholders.
Boon also noted that the company has secured additional capital commitments from existing investors. This added runway is expected to support both the Yerbaé integration and the broader retail push for Sure Shot throughout the year.
With clinically validated IP, a growing retail footprint, and a complementary acquisition in the works, Safety Shot is making an aggressive push to secure its place in the evolving functional beverage landscape.
Improving flavor profiles and expanding the lineup remain top product priorities. Safety Shot believes that increasing repeat purchase rates is the most valuable long-term lever — and that better-tasting options will play a key role in driving consumer retention and lifetime value.
CONTINUED… Read this and more news for Safety Shot at: https://usanewsgroup.com/2025/04/24/a-tiny-nasdaq-stock-just-launched-the-worlds-first-and-only-rapid-alcohol-reducer-and-its-already-selling-out/
Celsius Holdings, Inc. (NASDAQ: CELH), a functional beverage company and the owner of energy drink brand CELSIUS®, hydration brand CELSIUS HYDRATIONTM, recently officially completed its $1.65 billion acquisition of Alani Nu, bringing together two of the top names in zero-sugar, functional beverages. The deal adds scale, product diversity, and a loyal new customer base to Celsius’ growing portfolio.
“The closing of this transaction further strengthens our ability to grow the energy drink category and reach new consumers who seek better-for-you, functional beverages as a healthier alternative to traditional, sugary energy drinks,” said Celsius Chairman and CEO John Fieldly. “The Alani Nu founders and team have built a leading portfolio of health and wellness lifestyle products enjoyed by a large and loyal consumer base. We expect to continue creating the same great-tasting products Alani Nu is known for and innovating even more great flavors and collaborations to reach more people, in more places, more often.”
Alani Nu will continue operating under Celsius, with its founders staying on as advisors to support the transition. Together, the brands aim to reach more consumers who are moving away from traditional sugary energy drinks.
For those who invested in Monster Beverage Corporation (NASDAQ: MNST) five years ago, they’re now up 97% according to a report from Simply Wall St. The company has maintained a dominant presence in the beverage category, and recently advised its shareholders to reject an unsolicited “mini-tender” offer to purchase up to 2 million shares of common stock.
Looking ahead, the company is set to go in a new direction, as its founder and co-CEO, Hilton Schlosberg is set to step down in June. Recently, the company’s stock hit a 52-week high at $59.01.
Zevia PBC (NYSE: ZVIA) is continuing to push brand awareness through sharp, pop culture-forward advertising. Its latest campaign, created by Ryan Reynolds’ Maximum Effort and starring country music star Jelly Roll, debuted during American Idol and highlights the brand’s positioning as the anti-artificial soda. The spot, titled “Get the Fake Outta Here,” leans on humor and authenticity while reinforcing Zevia’s no-sugar, no-artificial-ingredients message.
“Our strategy is to make the Zevia brand as anti-artificial as our products, and stand out by entertaining people while cutting through culture and the clutter of the category,” said Kirsten Suarez, Chief Marketing Officer of Zevia. “Jelly Roll was the perfect partner for this idea because not only is he a charming superstar with broad appeal, he is also so genuinely real, and open about his own personal health journey.”
With 16 zero-calorie soda flavors, affordability versus premium competitors, and shelf space in over 37,000 North American retailers, Zevia is still focused on expanding its better-for-you beverage footprint.
Citing a trend of high returns, analysts at Simply Wall St have touted optimism regarding Vita Coco Company, Inc. (NASDAQ: COCO). The company recently kicked off the summer season with a playful brand activation that mixed comedy with product sampling in Manila’s Rizal Park. The “Vita Coco-riton” stunt teased passersby with free coconut water—if they agreed to a fake haircut inspired by the traditional gupit buko.
The prank, complete with a taste test and surprise reveal, highlighted how closely Vita Coco’s bottled product mirrors the taste of fresh coconut. With no artificial ingredients and strong retail visibility, the brand continues to build loyalty through lighthearted, culturally relevant marketing.
Article Sources: https://usanewsgroup.com/2025/04/24/a-tiny-nasdaq-stock-just-launched-the-worlds-first-and-only-rapid-alcohol-reducer-and-its-already-selling-out/
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