Here’s your weekly recap—the most viewed news stories on our site for the week ended on March 15, 2025.
This past week, L’Oreal SA took precautionary measures and issued a voluntary recall of its Effaclar Duo in the U.S. This comes after a recent testing report from independent U.S. Lab Valisure, which found high levels of benzene in acne treatments containing benzoyl peroxide (BPO) made by several companies.
E.l.f. Beauty continues its efforts to democratize access for women, this time in sports with its partnership with the National Women’s Soccer League. E.l.f. is the first beauty sponsor for the NWSL, the premier women’s professional soccer league.
Also, E.l.f. Beauty is facing a class action lawsuit, accusing the brand of inflating revenue, profits, and inventory figures in its financial reports. The case was filed on March 6 following a report by investment research firm Muddy Waters which was published in November 2024.
Florence by Mills has launched its first of three Hair and Body Mists. Soft Girl is a cozy, sweet gourmand fragrance that comes in a cute pink bottle.
Korean skincare brand Anua has claimed the no.1 spot in the K-Beauty category at Ulta Beauty. Anua also ranks no.3 in Ulta’s Mass Skincare category.
Read the full list below.
This past week, L’Oreal SA took precautionary measures and issued a voluntary recall of its Effaclar Duo in the U.S. This comes after a recent testing report from independent U.S. Lab Valisure, which found high levels of benzene in acne treatments containing benzoyl peroxide (BPO) made by several companies.
E.l.f. Beauty continues its efforts to democratize access for women, this time in sports with its partnership with the National Women’s Soccer League. E.l.f. is the first beauty sponsor for the NWSL, the premier women’s professional soccer league.
Also, E.l.f. Beauty is facing a class action lawsuit, accusing the brand of inflating revenue, profits, and inventory figures in its financial reports. The case was filed on March 6 following a report by investment research firm Muddy Waters which was published in November 2024.
Florence by Mills has launched its first of three Hair and Body Mists. Soft Girl is a cozy, sweet gourmand fragrance that comes in a cute pink bottle.
Korean skincare brand Anua has claimed the no.1 spot in the K-Beauty category at Ulta Beauty. Anua also ranks no.3 in Ulta’s Mass Skincare category.
Read the full list below.
Here are our top 10 most-viewed stories from the past week:
1. Ranking the Top 20 Cosmetic Companies
2. Top 15 Fragrances in the World in 2024
3. Top 10 Haircare Brands in 2024
4. L’Oreal SA Issues Recall of Effaclar Duo in the U.S.
5. E.l.f. Enters Multi-Year Sponsorship with National Women’s Soccer League
6. Top 10 Most Popular Skincare Products in 2024—Ranked by Landys Chemist
7. E.l.f. Beauty Accused of Inflating Revenue and Profit Figures in Financial Reports
8. Top 10 ‘Hottest’ Beauty Brands of 2024, Ranked by Cosmetify
9. Florence by Mills Debuts Hair and Body Mists
10. Anua Becomes Ulta Beauty’s No.1 K-Beauty Brand
Thanks for reading our Breaking News. We’ll have a new list for you next Monday.
Have a great week!
