With substantial demand, investors should keep an eye on better-for-you snack bar stocks, such as Simply Better Brands (TSXV: SBBC) (OTCQB: SBNCF), Costco Wholesale Corp. (NASDAQ: COST), PepsiCo (NASDAQ: PEP), Hain Celestial (NASDAQ: HAIN) and Hershey (NYSE: HSY). For one, the market – valued at $2.73 billion in 2022 – is expected to grow to more than $14.88 billion by 2030, according to Grand View Research. Two, demand is only set to explode as more consumers focus on health and wellness.
As also noted by Grand View Research, “With the rise in chronic health conditions such as obesity, diabetes, and heart disease, many people are looking for healthier snack options that can provide them with the nutrients and energy they need to stay healthy. Plant-based bars are a good source of protein, fiber, and healthy fats, and they often contain fewer calories and less sugar than traditional snack bars.”
Look at Simply Better Brands (TSXV: SBBC) (OTCQX: SBBCF), For Example
Simply Better Brands Corp., a rapidly growing brand accelerator in the global protein-based nutrition category, offering innovative, plant-based protein products that prioritize clean ingredients and exceptional taste, today announced the launch of TRUBARTM in Costco Warehouse Club locations across Mexico, representing the second international market launch for the brand following its recent introduction in Costco Canada.
The launch of TRUBARTM is now underway in all 42 of Costco’s warehouse club locations in Mexico featuring two of the brand’s most popular flavor varieties: “Oh Oh Cookie Dough,” and “Daydreaming about Donuts.” Mexico is Costco’s third largest market after the U.S. and Canada.
“We are very excited to introduce TRUBARTM to the Mexico market and build on our partnership with Costco which continues to be a key pillarin our strategy to drive trial and build consumer awareness of our clean ingredient brand,” said Erica Groussman, Co-Founder & Chief Executive Officer of TRUBARTM. “As our second international launch, this marks an exciting step forward in making our clean-ingredient, better-for-you snacks accessible to health-conscious consumers globally. We look forward to introducing TRUBARTM to health-conscious consumers in Mexico and growing our international footprint in additional markets.”
Other related developments from around the markets include:
Costco Wholesale Corp. announced that its Board of Directors has declared a quarterly cash dividend on Costco common stock and approved a quarterly increase from $1.16 to $1.30 per share, $5.20 on an annualized basis. The quarterly dividend is payable May 16, 2025, to shareholders of record at the close of business on May 2, 2025. It also announced its operating results for the second quarter (twelve weeks) and the first 24 weeks of fiscal 2025, ended February 16, 2025. Net sales for the quarter increased 9.1 percent, to $62.53 billion, from $57.33 billion last year. Net sales for the first 24 weeks increased 8.3 percent, to $123.52 billion, from $114.05 billion last year.
PepsiCo announced that it has entered into a definitive agreement to acquire poppi, a fast-growing prebiotic soda brand, for $1.95 billion, including $300 million of anticipated cash tax benefits for a net purchase price of $1.65 billion. The transaction also includes an additional potential earnout consideration subject to the achievement of certain performance milestones within a specified period after closing of the transaction. “We’ve been evolving our food and beverage portfolio over many years, including by innovating with our brands in new spaces and through disciplined, strategic acquisitions that enable us to offer more positive choices to our consumers,” said Ramon Laguarta, Chairman and CEO, PepsiCo. “More than ever, consumers are looking for convenient and great-tasting options that fit their lifestyles and respond to their growing interest in health and wellness. poppi is a great complement to our portfolio transformation efforts to meet these needs.”
Hain Celestial, a leading global health and wellness company whose purpose is to inspire healthier living through better-for-you brands, is increasing access to its snack offerings by making them available at Dollar General stores. Hain’s popular Garden Veggie Straws® in Sea Salt began appearing on shelves at Dollar General stores in late March, with the rollout to more than 20,000 neighborhood general stores nationwide expected to be complete later this month. This strategic move underscores Hain’s mission to build purpose-driven brands that make healthier living more attainable by ensuring that better-for-you snacks are readily available to a broader consumer base, including those seeking value and convenience. “We know consumers are seeking products that are better-for-you without sacrificing taste, convenience or affordability. Our Garden Veggie Straws® perfectly meet these needs, and we’re excited to bring them to Dollar General stores nationwide,” Hain Celestial Group Chief Customer Officer John Ozgopoyan said.
Hershey announced it has entered into a definitive agreement to acquire LesserEvil, maker of organic, delectable snacks that combine bold flavors with better-for-you ingredients. The addition of LesserEvil will further expand Hershey’s snacking portfolio across its long-established confection brands like Hershey’s, Reese’s and Jolly Ranchers and emerging salty snack brands including SkinnyPop, Dot’s Homestyle Pretzels and Pirate’s Booty. “Investing in LesserEvil brings a multi-category, better-for-you snacks platform to extend our offerings into new categories and forms, reaching new consumers in more eating occasions,” said Michele Buck, The Hershey Company President and Chief Executive Officer. “This high-growth brand not only complements our beloved confection and salty snack brands but also brings additional manufacturing capabilities and capacity to meet growing consumer and retailer needs.”
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